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Marketing

Marketing

The Nodes solutions address priorities and needs for new engagement models based on technologies such as Digital Marketing.

These solutions enhance the existing channels of communication in the companies such as web pages, social media sites, e-mailing and mobile, gathering useful information to provide new indications and more advanced profiling thanks to a constant interaction with the users. The goal is to provide companies with tools that facilitate customer fidelity and enable to better anticipate the competition in the most appropriate choices to be made on the market.

The Nodes offer for Digital Marketing has three solutions:

IBM Marketing Cloud a Software solution for:

  • Email marketing
  • Mobile engagement
  • Lead management

Nodes Customer Hub, a platform for:

  • Certification of customer data
  • Enrichment of customer information
  • Definition of single customer view

Nodes Analytics for Marketing an Assett developed by Nodes for:

  • Defining Marketing Indicators
  • Data analysis and market scenarios
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IBM Marketing Cloud

IBM Marketing Cloud is a platform that allows to detect user behavior and to interact with them effectively, designing a personalized customer experience.

In particular, it allows to use customers data and individual patterns of behavior collected from multiple sources (Social, Web, Mobile), to impress and promote marketing campaigns based on multi-channel personalized interactions with customers. Through the mobile component it is possible to implement and automatize “multi-step” campaigns on various communication channels: SMS, MMS, Email in terms of email marketing, management of sales opportunities and interaction via mobile devices…

Nodes Marketing Hub

The Nodes solutions for Marketing enhance the information available to the companies, integrating them with those from new digital channels and organizing them in a easy – to – consult unique environment, defined Nodes Customer Hub, where you can:

  • Aggregate and centralize information about customers, products and transactions, providing an unique 360 ° view of the main corporate entities;

Correlate information related to the users behavior and preferences…

Nodes Marketing Hub

The Nodes solutions for Marketing enhance the information available to the companies, integrating them with those from new digital channels and organizing them in a easy – to – consult unique environment, defined Nodes Customer Hub, where you can:

  • Aggregate and centralize information about customers, products and transactions, providing an unique 360 ° view of the main corporate entities;

Correlate information related to the users behavior and preferences…

Nodes A4M – Analytics for Marketing

Identification of the Business specificity.

Nodes Analytics for Marketing (A4M) is the solution developed by Nodes to support the Marketing Departments in the identification of new business specificity.

A4M is a tool for the identification of new patterns arising from the combination of different sources regarding the entire complex of activities carried out by the Marketing Departments.

The solution, through a simple and flexible management of interactive dashboards, can be used directly by the end-user, enables the management of all marketing activities in order to adjust future campaigns also on the basis of previous data…