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Nodes A4M – Analytics for Marketing

Nodes A4M – Analytics for Marketing

Identification of the Business specificity.

Nodes Analytics for Marketing (A4M) is the solution developed by Nodes to support the Marketing Departments in the identification of new business specificity.

A4M is a tool for the identification of new patterns arising from the combination of different sources regarding the entire complex of activities carried out by the Marketing Departments.

This tool can be used directly by the end-user through a simple and flexible management of interactive dashboards. It makes the management of all marketing activities easier by enabling adjustments of future campaigns based on new and previous data …

The solution enables companies to:

  • Correlate information related to  customer behavior and preferences
  • Perform discovery and data analysis through segmentation useful to address new initiatives and marketing campaigns
  • Have indications of preferences, brand reputation and customer appreciation
  • Synthesize customer data and profiles generating simple graphs and dashboards which could easily be used by both, the Marketing department and Company management.

Nodes A4M is a solution available in cloud and ensures:

  • Quick implementation
  • Sustainability of costs
  • Independence from the technologies used in the company